Marketing is not transactional or sales , is basically way of communication , presentation to influence the targeted audience to show more interest to know about brand .among all marketing activity
Digital marketing is quite famous due to its accuracy and cost effective , depth reach , real time monitoring features .
Digital marketing is most effective because people spends more time on gadgets to read the content or consume video content rather reading posters , leaflets ,road side hoardings, news papers or traditional way of reading.